International Beauty Market Rebounding with Active Investment and Financing Activity in H1 2024
Entering 2024, the international beauty market showed signs of warming up with frequent investment and financing activities, showing the industry's confidence and positive expectations for the future. According to incomplete statistics from authoritative media such as Cosmetics Daily, in the first half of 2024, the investment and financing events in the international beauty market reached a remarkable number, involving a number of segments and a huge scale of funding, injecting new vitality into the industry.
1. Frequent investment and financing events
Since the beginning of the year, a number of investment and financing events have occurred in the international beauty market, especially in a number of fields such as cosmetic raw materials, brands, service providers and factories. These investment and financing activities are not only limited to the domestic market, but the international market is also equally active, which together promote the overall rebound of the industry.
Huge scale of funding
As of mid-July 2024, investment and financing activities in the domestic and international beauty industry have involved capital of more than RMB 22.1 billion. Among them, both the domestic market and the international market have contributed significantly, showing the high level of attention and enthusiasm of global investors for the beauty industry.
2.Diversification of investment hotspots
In terms of investment hotspots, technical raw material enterprises have become a new investment and financing hotspot. With consumers' increasing concern for product quality and safety, companies focusing on the R&D and production of cosmetic raw materials are favored by investors. In addition, perfume scent brands have also attracted a lot of investment, becoming one of the fastest growing categories in the beauty market.
3. Giant's Frequent Strikes
International beauty giants have performed well in investment and financing activities, making frequent moves. For example, L'Oreal Group has not only made several investments in the domestic market, but also acquired several well-known brands in the international market, such as Amouage, a luxury perfume brand in the Sultanate of Oman. These initiatives have not only strengthened L'Oreal's brand strength, but also further consolidated its leading position in the global beauty market.
Emerging brands on the rise
A number of emerging beauty brands have emerged as a result of investment and financing activities. These brands often have unique innovative concepts and product advantages, and are able to meet the diversified needs of consumers. At the same time, they are also utilizing the power of the capital market to achieve rapid development and expansion.
4. Market Trend Analysis
From the perspective of market trends, the international beauty market is developing in the direction of more diversification and segmentation. Investors pay more attention to the long-term value and profitability of enterprises rather than short-term market performance when choosing investment projects. In addition, with the expanding male consumer group and consumers' increased concern for environmental protection and sustainable development, these factors will also have a profound impact on the future development of the beauty market.
In summary, the international beauty market witnessed frequent and active investment and financing activities in the first half of 2024, demonstrating the industry's confidence and positive expectations for the future. Driven by the investment and financing activities, the beauty market will continue to maintain its rapid development and bring more high-quality, safe and reliable beauty products to consumers.
Xi'an Hersoncare Bio-Tech Co., Ltd
